Wednesday, 22 October 2014

Contagious - Why Things Catch On

Contagious is a book by Jonah Berger. 
This book provides cutting-edge science about how word of mouth and social transmission work. And how you can leverage them to make your products and ideas succeed.
As a summary the important things I learned is how to apply the STEPPS methodology which consist of: 
  1. Social Currency
  2. Triggers
  3. Emotion
  4. Public
  5. Practical Value
  6. Stories

Monday, 20 October 2014

Qatar & India

2 new countries added to the list.
That makes 27 countries visited being 29 years old.

Tuesday, 23 September 2014

A look into the present

Google Self-Driving Car

Apple Watch

Google Glass

Amazon delivery drones

Myo - Gesture control armband

Up24 - Tracking  armband

Saturday, 20 September 2014

Monday, 18 August 2014

Rafting day from Thun to Bern

Wednesday, 13 August 2014

How we decide

How we decide is a book that talks and explains about how our brain works. How when we are in a supermarket and we have 20 different types of toothbrush how we decide to choose one. So it is pretty interesting. It has some nice stories.

Saturday, 9 August 2014

Margo's Interview in the News Times

Bethel native Margo Kopec first went to Europe when she was 21. She was fascinated with the culture, the people and the lifestyle.