Friday, 27 December 2013
Wednesday, 4 December 2013
Latest Malcolm Gladwell book David and Goliath talks about different battles and cases in history when the smaller fights and wins the bigger. I enjoyed reading some stories more than others.
I do like better the other Malcolm Gladwell books like the Tipping point or Blink.
Thursday, 28 November 2013
Sunday, 24 November 2013
Monday, 11 November 2013
Thursday, 3 October 2013
Another book that I enjoyed reading. Pretty interesting stuff of how the habits work and how we can change them.
Saturday, 24 August 2013
Monday, 12 August 2013
Saturday, 27 July 2013
Monday, 29 April 2013
Imagine, another book that I finished reading last weekend on the plane on my way to Castellon. I have really enjoyed reading this book that talks about creativity. The books talks about different interesting stories that from my point of view are really interesting. Probably I am going to try to read the other book from Jonah Lehrer "How we decide".
Listening to "Imagine" from John Lennon.
Monday, 11 March 2013
Friday, 22 February 2013
These are 2 books that I have read about interviewing. I do got an offer and we are excited about moving to Amsterdam.
But I don't really recommend these books. They are just fine.
Are you Smart Enough to Work at Google?
Perfect Phrases for the Perfect Interview
Wednesday, 16 January 2013
Thursday, 3 January 2013
The books explains very simple and important things about marketing giving examples of the big battles of marketing in history.
Some good quotes of the book.
Principles of defensive warfare
- Only the market leader should consider playing defense.
- The best defensive strategy is the courage to attack yourself.
- Strong competitive moves should always be blocked.
Principles of offensive warfare
- The main consideration is the strength of the leader's position.
- Find a weakness in the leader's strength.
- Launch the attack on as narrow a front as possible.