Wednesday, 22 October 2014

Contagious - Why Things Catch On


Contagious is a book by Jonah Berger. 
This book provides cutting-edge science about how word of mouth and social transmission work. And how you can leverage them to make your products and ideas succeed.
As a summary the important things I learned is how to apply the STEPPS methodology which consist of: 
  1. Social Currency
  2. Triggers
  3. Emotion
  4. Public
  5. Practical Value
  6. Stories