Saturday, 22 November 2014

Switch: How to Change Things When Change Is Hard


First book I read from the Heath brothers. It has some interesting stories and explains the theory of  how to change things when is hard.
The summary is:

A. Direct the Rider
  • 1. Follow the Bright Spots. 
  • 2. Script the Critical Moves.
  • 3. Point to the Destination. 
B. Motivate the Elephant
  • 1. Find the Feeling.
  • 2. Shrink the Change. 
  • 3. Grow Your People. 
C. Shape the Path
  • 1. Tweak the Environment
  • 2. Build Habits.
  • 3. Rally the Herd.